How much should I spend on digital marketing?
How much should your business be spending on marketing and digital marketing?
What is Google Analytics? Should I use Google Analytics?
Google Analytics is an analytics platform provided by Google, which tracks data from visitors and traffic to your website. It is the most...
SEO Basics For Northern Ireland Businesses
The basics of search engine optimisation for businesses in Northern Ireland.
What is Pay Per Click (PPC) and how does Pay Per Click (PPC) work?
How pay per click (ppc) campaigns are set up and how they work.
Should my business be producing video content?
Benefits of producing video content for your digital marketing plan.
5 Digital marketing trends to be aware of in 2017 for Northern Ireland
5 digital marketing trends in 2017 for businesses in Northern Ireland.
Retargeting and remarketing, what's the difference?
Blog post explaining what retargeting and remarketing are. Discusses each tool and the differences between each with examples.
Online display advertising - the lowdown
A basic breakdown of online display advertising, what it is and what it involves
What is content marketing? Some examples (with Northern Ireland brands in there too)
Examples of content marketing done right and how you can do it
1) Red bull Red bull take their content marketing, and particularly video con
Should I use Pay Per Click (PPC) Advertising?
A run down of the reasons why your business either should or shouldn't be using pay per click (PPC) and key considerations for this medium.
