Google and Facebook now one fifth of global advertising as online overtakes TV as the world’s larges
According to data and analysis Zenith, Google and Facebook attracted 20% of global advertising spending in 2016, up from the 16.3% in...
What is a content marketing strategy? Do I need a content marketing strategy?
The steps for a great content marketing strategy
How to set up a Pay Per Click (PPC) campaign
Pay per click is a brilliant tool for your business, if it is well managed. If you can get you product or service in front of a customer...
How much should I spend on digital marketing?
How much should your business be spending on marketing and digital marketing?
What is Google Analytics? Should I use Google Analytics?
Google Analytics is an analytics platform provided by Google, which tracks data from visitors and traffic to your website. It is the most...
Why you shouldn't use the Facebook Boost button
We recently did a blog post on why the Facebook reach of your posts is declining, and why this is going to continue to decline without...
How To Build A Website
Long gone are the days that the IT nerds locked in their basement were the only people who could build brilliant websites. Website...
SEO Basics For Northern Ireland Businesses
The basics of search engine optimisation for businesses in Northern Ireland.
What is Pay Per Click (PPC) and how does Pay Per Click (PPC) work?
How pay per click (ppc) campaigns are set up and how they work.
How to use Twitter business hours to network and promote your business
Twitter business hours are really important from a digital marketing point of view. Find out how to get involved.
