Should my business be producing video content?
Benefits of producing video content for your digital marketing plan.
5 Digital marketing trends to be aware of in 2017 for Northern Ireland
5 digital marketing trends in 2017 for businesses in Northern Ireland.
Should my business be using Snapchat?
Looking at the reasons why some business types should be using Snapchat in their social media plan.
Retargeting and remarketing, what's the difference?
Blog post explaining what retargeting and remarketing are. Discusses each tool and the differences between each with examples.
Online display advertising - the lowdown
A basic breakdown of online display advertising, what it is and what it involves
What is content marketing? Some examples (with Northern Ireland brands in there too)
Examples of content marketing done right and how you can do it
1) Red bull Red bull take their content marketing, and particularly video con
Should I use Pay Per Click (PPC) Advertising?
A run down of the reasons why your business either should or shouldn't be using pay per click (PPC) and key considerations for this medium.
Why is my Facebook reach so much lower than my number of likes?
Firstly, let’s define the organic reach of a Facebook business or organic page. Facebook defines it as “how many people you can reach for fr
Ensure your website is mobile friendly - but do not rush!
Mobile is huge, and it should be one of the main factors in making any decision for your website and marketing strategy. Don’t think it’s a
Twitter Business Hour Hashtags in Northern Ireland – What & When They Are
Twitter is a great social media channel to network and spread news about your business, whether that be from a B2B or B2C perspective. You m
