Google Shopping: What is it, and how can I use it?
Google Shopping is a service that allows users to search for products right in the search engine, and they will be shown ads from...
Online display advertising - the lowdown
A basic breakdown of online display advertising, what it is and what it involves
What is content marketing? Some examples (with Northern Ireland brands in there too)
Examples of content marketing done right and how you can do it
1) Red bull Red bull take their content marketing, and particularly video con
Why is my Facebook reach so much lower than my number of likes?
Firstly, let’s define the organic reach of a Facebook business or organic page. Facebook defines it as “how many people you can reach for fr
